In today’s world, we are leaving digitally. Our all work and task are directly or indirectly related to the digital world. The smallest part of any business requires digital information to compete in the current scenario. Therefore the process of doing our business successfully, we need to create a digital marketing strategy.

Event Planning vs. Event Marketing: What’s Your Strategy? You can know about the basics is necessary to have desired benefits. Event planning and event marketing are different things. A business can success through the correct implementation of the marketing technique and strategy.

Digital marketing strategy is an essential part of modern business terminology. A well planned digital marketing strategy will lead the whole planning procedure, and capable of generating profit and revenue compare to traditional marketing strategy.

It doesn’t matter that we are managing our business in any part of the world. We need to start creating a digital marketing strategy to ensure awareness of our brand and getting profit. Some mandatory steps are essential to creating the digital marketing strategy for 2020.

Digital marketing strategy includes all types of approaches such as social media strategies, Search engine optimization, Pay per click, Affiliate marketing, Customer relationship management, etc.

Before analyzing the steps, we should focus firstly on upcoming trends of Digital Marketing 2020.

5G Technology:

The number of mobile user will continuously increase in the current year and upcoming years with the current technology of sharing the data, Artificial intelligence, and latest technology of 5G. While creating a digital marketing strategy, our plan must cover all the latest technologies and compatible with every device. Mobile, tabs, and desktop are mostly used nowadays but more focused on mobile.

Video advertising:

In 2020, video and infographic advertising will continue to increase. Facebook, YouTube, Twitter, and almost all social media platform optimize their apps compatible with video advertising. A simple text information days are gone. On average, a typical person would spend more than 5 hours on YouTube and Facebook while watching videos daily. And it will be in Trend in the upcoming years.

Demographic advertisement:

When we think about traditional marketing, It is vital for local marketing and best on location as it could great source to generate traffic. Local Searches will play an essential role in online and offline business.

Businesses should be streamlining their targeted audience to specific regions. Every digital marketing strategies and ensure to cultivate with the local presence on the internet. It increases our reach and also builds reliability locally.

Influencers marketing:

Making a relationship as a digital marketing strategy is one of the keys which will play a more prominent role. Making people satisfied with our goods and services that they share our content and work as our brand ambassador. It is like an investment in people for a long time. Influencers marketing on social media platforms or the internet helps to generate lead and making sales.

Mobile Application:

The days of skype and Orkut are gone. Now it is the time of the mobile application era. Today we need every kind of service with the help of an app on our mobile. Therefore without a mobile application, our digital marketing strategy could not be finalized. We can see an application like whatsApp, Facebook Messenger, and Twitter are trending and drives vast profits by giving services to their customers. Nowadays mobile app is a worthwhile investment

Top Digital marketing strategy- Step by Step guide

While keeping in mind, these Five Points are the base of our digital marketing strategy of 2020. After setting up our business in the market, the first question is how we could get more customers and sales. How do we generate more leads and conversions? How to utilize our abundant resources and generate revenue.

All these questions are the base of our planning and making strategies. But while deciding digital marketing planning, we need a professional and tested formula. After doing a lot of research, we finalize those 10 steps which have to be taken for digital marketing strategies. But we need to follow in a sequence. Randomly apply some steps could not work efficiently for your business.

Goals and objectives:

Before creating a digital marketing strategy, we need to focus on setting up the right kind of goals and objectives. These are necessary to achieving our target of month wise and year wise. We have to follow the guidelines while setting up and aim for our company.

It should be more specific, measurable, achievable, realistic, and time-bound. We can say it a “SMART” goal

Specific– Specific goals mean it is clear and well defined to anybody while working on it.

Measurable-Find out the way when and how we will achieve our goals and objective.

Achievable– Our goals and objective must be obtainable after the full utilization of given tools, techniques, and training.

Realistic– Objective are achieved by humans only. It must be practical, not a dreamy sequence.

Time-bound– Time-bound is helpful to achieve the goal. It works like an alarm in our minds and increases our performance effectively and efficiently.

Identification of our customers

Not everybody in the world is the customer of our business. We should filter them and target them accordingly for maximum results. Most of the companies make mistakes for the identification of their customers properly. If we provide any solution by our goods and services to anybody, it will help gain a customer.

We can Identify our customers based on their problems that we can solve.

While making digital marketing strategies and identifying our customers, we should know about our customers based on their business, gender, buying capacity, interest, and personal information.

We should consider and think about our and the choices in front of the customer, from where the customer decides to buy a product from television radio reading magazines aur scrolling on social media.

Identification of competitors

In the digital world, there are a lot of competition, and the winner is decided based on their useful services, reviews, testimonials, contents, SEO, and many other digital terminologies. If your audience approves your assistance and help to the customers, it will beat your competitors. The main rivalry is to get the position on the first page of search engines.

We should not be taking this lightly because identifying competitors is an essential step in defining the process of marketing strategy. We should analyze our direct competitors, indirect competitors, and substitute products and services in the market.

Janice

Written by 

Janice Martin is a professional journalist who loves to cover education, politics and social sciences. She is also a media influencer with 3 million followers.